# Free tools for Meta advertisers

> Small, focused, no-signup tools for the everyday work of running Facebook & Instagram ads. Built by the team behind Harry, the AI media buyer for agencies.

## Tools

- [Facebook & Instagram Ad Mockup Generator](https://www.useharry.com/tools/facebook-ad-mockup-generator): Preview your ad exactly as it appears in the Facebook and Instagram feeds before you launch. Upload a creative, add your copy, and see it live. [Markdown](https://www.useharry.com/tools/facebook-ad-mockup-generator.md)
- [Break-Even ROAS Calculator](https://www.useharry.com/tools/roas-calculator): Find the exact return on ad spend you need to break even — and the target ROAS to hit your profit goal. Includes break-even CPA. [Markdown](https://www.useharry.com/tools/roas-calculator.md)
- [UTM Builder for Meta Ads](https://www.useharry.com/tools/utm-builder): Generate clean, consistent UTM tracking URLs — with one-click Meta dynamic parameters like {{campaign.name}} and {{ad.name}}. [Markdown](https://www.useharry.com/tools/utm-builder.md)
- [Ad Naming Convention Generator](https://www.useharry.com/tools/ad-naming-generator): Build a consistent ad naming convention from dynamic tokens — client, campaign, objective, format, date — so every ad name matches. [Markdown](https://www.useharry.com/tools/ad-naming-generator.md)

## Related

- Resources & guides: https://www.useharry.com/resources
- Start a free trial: https://www.useharry.com/auth/register

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This is the Markdown version of https://www.useharry.com/tools, provided for AI agents and LLMs. Every public page has a Markdown twin — append `.md` to its URL. Full index: https://www.useharry.com/llms.txt