Free tool
Break-even ROAS calculator
Enter your average order value and cost of goods to see the exact return on ad spend you need to break even — plus the target ROAS to hit your profit goal. Everything updates as you type.
Your numbers
Gross profit per order: $78.00
Gross margin
65%
Profit kept per order before ad spend
Break-even ROAS
1.54×
Below this, you lose money
Break-even CPA
$78.00
Most you can pay per purchase to break even
Target ROAS (20% profit)
2.22×
ROAS needed to hit your profit goal
How to read this. Break-even ROAS is simply 1 ÷ gross margin. If your gross margin is 65%, every advertised dollar has to bring back at least 1.54× to avoid a loss. To actually keep 20% of revenue as profit, aim for 2.22× or higher.
Built by Harry
Stop doing this by hand. Let Harry launch it.
Harry is the AI media buyer for agencies — it builds, previews, and launches Meta campaigns from ChatGPT, Claude, Cursor, or in-app.
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